The Marketing Manager will formulate strategies for product messaging, create marketing content, partner with sales, track performance metrics, and manage marketing efforts across channels.
About Nominal
Nominal is a venture-backed company with offices in Los Angeles, Austin, and New York City that specializes in software and data management products for organizations that are testing and validating complex physical systems (like drones, planes, rockets, engines, satellites, nuclear reactors, etc.). We are backed by prolific and experienced venture capital firms like General Catalyst, Lux Capital, Founders Fund, XYZ, Haystack, Human Capital, BoxGroup, etc., and have raised significant venture funding with strong early traction in both commercial and defense applications.
The Nominal team comes from commercial companies like SpaceX, Palantir, Anduril, Lockheed Martin, and NASA and is active amongst customers in aerospace, defense, industrial, and advanced energy applications (autonomous aviation, eVTOL/VTOL, flight testing, satellite development, etc.). We are also building and delivering solutions to the United States Air Force (USAF) who are looking to expand use cases across the broader DoD test community.
Our product is a data visualization and computation platform designed to accelerate how engineering teams test and validate hardware systems.
🚀 About the role
- Leverage insight from customer interviews and internal teams to craft messaging that increases engagement across marketing channels, conversion on the website, and wins in sales conversations.
- Set the strategy for how the company and our products are talked about both internally and externally. Equip everyone with consistent, up-to-date information.
- Continuously create and update content on the website, in emails, and for all other marketing and sales collateral to reflect the strongest story, and move customers through our funnel.
- Partner closely with the product team to understand what features are coming down the pike, and how they should be positioned for optimal impact with existing customers and prospects.
- Work in lockstep with sales to bulletproof arguments, handle objections, and ensure that the best material is available for closing deals — demos, webinars, case studies, etc.
- Identify the best marketing levels to generate interest around product and feature launches, as well as company announcements.
- Invest in content marketing where it’s likely to make the biggest difference for our audience and orchestrate its production.
- Define success metrics for our marketing efforts that provide a signal on our performance and opportunities throughout the funnel. Regularly report findings and strategic decisions based on this data.
🔍 We're looking for someone with
- 4+ years of experience in marketing.
- Familiarity with highly technical engineering products - from time series databases to advanced aircraft.
- Proven track record of creating and implementing messaging that moved the needle on engagement, activation, conversion, and retention numbers.
- Past work on websites, campaigns, and launches that demonstrates creativity, attention to detail, precision, and polish.
- Versatile work product that demonstrates abilities with email, ad copy, sales enablement, account-based marketing, and more.
- Rich and productive relationships with both sales and product teams in previous roles. A clear understanding of what allowed these connections to operate effectively.
- Management of small teams, which could include contractors.
- Fluency with marketing metrics, data tooling, and how to best report cross-functionally.
- History of rapid and bold experimentation to set strategies that produce step changes.
- Sharp written and verbal capabilities for communicating with both customers and executives.
✨ Benefits/Perks
- Medical, dental, and vision insurance with 100% of premiums covered
- Unlimited PTO /sick leave
- Free lunch, snacks, and coffee
- Professional development stipend
- Quarterly company retreats
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Top Skills
Data Tooling
Data Visualization
Marketing Metrics
Nominal Austin, Texas, USA Office
Austin, TX, United States
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